Brookdale

The continuum of care is a unique and beneficial aspect of CCRCs. (Continuing Care Retirement Community) You may be healthy now, but what are you going to do if your healthcare needs change in the future? When you live at a CCRC, you can have peace of mind knowing that if your health requires more attention down the road, you won’t have to move far to receive it. You can stay with the same wonderful people, in the same beautiful environment with access to the same exciting and fulfilling programs and events. Working closely with the Strategy Team, Focus Groups, and the clients blessing to push the brand forward, we were able to elevate the Brand through copy, design and photography, increasing lead generation by 30% in six months.