Zoetis

Zoetis came to us for help re-branding and re-launching products with low awareness in a little-known category that they had gained through an acquisition. Lameness in horses is a common debilitating condition, and this family of three Regenerative Medicine Devices is a cutting-edge method of effective treatment. After two rounds of campaign concept presentations, they were thrilled with our concept “Healing with horse power” that emphasized how the powerful healing comes from the horses own body and visually it dramatically broke through the clutter with a visceral 3D “x-ray” visual into the horse—bone marrow and blood being the concentrated source of the regenerative healing. Today, Pro-Stride® APS is one of the most researched devices used for regenerative medicine therapies in equine care. Backed by equine-specific data, peer-reviewed publications and positive clinical results, it’s proven to help manage lameness and joint pain with long-term benefits, and we’ve got the data to back it up.