Farnam Fly Control Campaign & 75th Anniversary
Recognized as the leader in quality horse care products, I was tasked with cutting through the clutter of the equine fly control industry. We got rid of the usual horse and rider imagery and told the consumer what we all knew, "BUGS SUCK." This proved to be a successful campaign, delivering over $1M in Net sales in 2022. AMERICAN HORSE PUBLICATION AWARDS: Business Equine-Related Custom Publication • 1st place: Farnam Ultimate Horse Care Guide (2020) Business Equine-Related Single Print Advertisement • 1st place: Farnam Grand Champion Fly Repellant Ad Design (2019) Business Equine-Related Multi-media Ad Campaign • 1st place: Farnam No Fly Zone (2019) Business Social Media Campaign • 1st place: Farnam Super Mask Model Contest (2021)